Diet is out and zero is in, according to the market-research firm Datamonitor. Speaking at the Weight Management 2011 conference, Datamonitor executive Tom Vierhile said US launches of new products using the term diet have plunged in the past five years. Other avoidance terms such as low-calorie and low-fat have likewise fallen out of favor, while words like zero which carry less baggage have caught on. Said Vierhile, Were seeing a sea change where consumers are seeking out products more for what they contain and less for what they dont contain.
