Consumers Mixed on High-Fructose Corn Syrup


Despite assur- ances from the Corn Refners Association-which recently peti- tioned the FDA to allow high-fructose corn syrup (HFCS) to be labeled corn sugar-the public remains wary about the common sweetener, accord- ing to another Mintel report. In a new survey, 35% of consumers said they avoid products containing HFCS and 84% think government should require companies to disclose the quantity of HFCS in products. Todays consum- ers are demanding transparency across the board, commented Krista Faron, lead innovation analyst at Mintel. And when it comes to an ingredi- ent as controversial as high-fructose corn syrup, the majority of Americans clearly want complete information that will help them make informed purchase decisions. By a 45%-35% margin, however, those surveyed op- posed government limits on HFCS use. And 64% of consumers still think the sweetener is OK in modera- tion-an opinion that most experts, pending further research, would prob- ably agree with.


Please enter your comment!
Please enter your name here