Snack Smarter

Even health-conscious consumers can be tricked into making poor choices.

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Wander down the snack aisle and you’ll see chips, cookies, crackers, and bars labeled with words like “natural,” “organic,” “made with real fruit,” “low-fat,” and “high protein.” These claims can give a food what is known as a “health halo,” making it appear to be a good choice when it really is not.

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