Beware of “Health-Washing”

Front-of-package health claims can be helpful—but they can also be misleading. Learn how to tell the difference.

Some health claims on packages or in advertising may be inappropriate or even misleading. This is sometimes referred to as “health-washing.” Common Claims. Even FDA-approved claims (like organic, “non” or “free,” reduced, light, natural, and naturally raised) don’t guarantee the food or beverage is an overall healthy choice. Here are some red flags to look […]
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