Despite consumers’ vows to cut down on added sugars, a new report says their purchasing habits don’t always follow through. The Sweeterner360 survey of 15,000 people found that 25% claim to avoid sugar—up from 21% last year—with “millennials” leading the way; 46% of the post-Generation X group say they’d pay more for healthier sweeteners. Only about 20% of all consumers have actually reduced their sugar intake, however, and millennials buy slightly more sugar- and high fructose corn syrup-sweetened products than their share of overall food and beverage purchases.
