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General Nutrition

Reduce Heart Disease Deaths Through Food Price Changes

Researchers evaluate effectiveness of food pricing changes for protecting cardiovascular health in the US. How much could raising the price of soda and reducing the price of fruits and vegetables contribute to America's heart health?

November 2017 — Policymakers are looking at ways to help nudge Americans to make healthier food choices. Two possible approaches: 1) raise the prices of unhealthy foods to discourage their consumption and 2) subsidize the prices of healthy foods to encourage their consumption. The payoff from either one? Lower risk of death from cardiovascular disease, says a new study.

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