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NewsBites December 2013 Issue

Serial Snackers Now 21% of Population

In the latest evidence that day-long snacking is overtaking traditional mealtimes, a new report says more than one in five Americans—21%—now graze on snacks all day long, skipping meals completely. These “opportunist” eaters don’t even concentrate their snacking in “mini-meals,” according to IRIs’ Times & Trends; instead, they “grab food and drink throughout the day as the opportunity arises, with little consideration as to whether they are eating a meal or a snack.” Not surprisingly, “opportunist” eaters tend to consume a less-healthy diet. According to the survey of 3,000 Americans, two-thirds of these snackers are female, and a majority live in one- or two-person households—“many of them living a bachelor/bachelorette life.”

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