Send me Your FREE
Health & Nutrition Updates

Tips on ways to live longer, healthier and happier.
Enter your email below.

NewsBites February 2012 Issue

Consumers Tired of “Avoidance” Products

Diet” is out and “zero” is in, according to the market-research firm Datamonitor. Speaking at the Weight Management 2011 conference, Datamonitor executive Tom Vierhile said US launches of new products using the term “diet” have plunged in the past five years. Other “avoidance” terms such as “low-calorie” and “low-fat” have likewise fallen out of favor, while “words like ‘zero’ which carry less baggage” have caught on. Said Vierhile, “We’re seeing a sea change where consumers are seeking out products more for what they contain and less for what they don’t contain.”

New to Tufts Health & Nutrition Letter? Register for Free!

Already Registered?
Log In