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NewsBites February 2011 Issue

Consumers Mixed on High-Fructose Corn Syrup

Despite assur- ances from the Corn Refners Association—which recently peti- tioned the FDA to allow high-fructose corn syrup (HFCS) to be labeled “corn sugar”—the public remains wary about the common sweetener, accord- ing to another Mintel report. In a new survey, 35% of consumers said they avoid products containing HFCS and 84% think government should require companies to disclose the quantity of HFCS in products. “Today’s consum- ers are demanding transparency across the board,” commented Krista Faron, lead innovation analyst at Mintel. “And when it comes to an ingredi- ent as controversial as high-fructose corn syrup, the majority of Americans clearly want complete information that will help them make informed purchase decisions.” By a 45%-35% margin, however, those surveyed op- posed government limits on HFCS use. And 64% of consumers still think the sweetener is “OK in modera- tion”—an opinion that most experts, pending further research, would prob- ably agree with.

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