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Articles February 2010 Issue

Who’s Losing the Burger Battle? Health-Conscious Consumers

The latest fight for America’s tastebuds— and dining-out dollars—is being waged with equal parts Angus beef and marketing hype. The trade journal Advertising Age called it “Battle of the Big Burgers.” Bill Mount, an advertising executive and blogger, commented on one fast-food chain’s latest volley, “I’m lovin’ it. Carl’s Jr. always brings automatic weapons to a knife fight.”

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