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NewsBites May 2010 Issue

FDA Cracks Down on Claims

Keeping a promise made last year when food packagers were warned to voluntarily police their label claims—or else—the FDA fired off warning letters to 17 companies, including many familiar names. Some were singled out for boasting that products contain zero trans fat, without the required disclaimer that the foods are, however, high in saturated fat; these included several Dreyers icecream treats, Mrs. Smith’s Coconut Custard Pie and Gorton’s Fish Fillets. Such claims can be misleading, FDA chief Margaret Hamburg, MD, explained, because they “imply that the product is a better choice than products without the claim.”

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