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Articles May 2015 Issue

Avocados Could Improve Your Cholesterol—and More

Health benefits from nutrients and good fats help push soaring sales.

Not so long ago, avocados were a seasonal delicacy in most of the country, and when they were available, their high fat content scared away health-conscious consumers. With loosened import rules from Mexico, however, sales of Hass avocados (about 95% of the US market) have more than doubled in the past decade. Last year, Americans peeled about 4.25 billion avocados, and in February avocados even boasted their own Super Bowl commercial.

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