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Articles April 2014 Issue

What’s So Great About Greek Yogurt?

America has fallen hard for this thicker yogurt. Should you?

Besides the Seahawks and Broncos, viewers of this year’s Super Bowl saw two other fierce competitors: Greek yogurt brands, slugging it out in commercials. That would have been unthinkable only a few years ago—in 2008, Greek yogurt accounted for only 4% of US yogurt sales. But today Greek yogurt makes up 44% of the multibillion-dollar US yogurt market and is responsible for almost all the growth in this part of the grocery aisle. More than half of US households bought Greek yogurt last year, according to retail research firm IRI.

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