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NewsBites November 2014 Issue

Dieting Going DIY

Despite recent CDC reports that nearly half of US states have obesity rates exceeding 30%, Americans are losing interest in diet plans and weight-loss products. A new survey by the Packaged Facts market-research firm says 28% of American adults are trying to lose weight and another 14% are trying to avoid extra pounds. But weight-conscious consumers are looking to foods like Greek yogurt and oatmeal to feel full, instead of buying diet foods. The report cites “the increasing tendency of consumers to turn away from formal diet plans imposed by outside authority and to conflate ‘dieting’ with ‘healthy eating.’… DIY dieters increasingly embrace their own private healthy eating and exercise regimens as the path to weight-loss success.”

Women continue to outnumber men among dieters, according to Packaged Facts, with the core of weight-loss dieters being non-Hispanic white women ages 55-plus. With the exception of significantly overweight people, however, weight-watchers are now more likely to be satisfied with not gaining pounds, rather than actually losing weight.

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