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NewsBites January 2014 Issue

Breakfast Key for Nutrients—But Many Skip It

More Americans are skipping breakfast or grabbing it on the go, with only about 6 in 10 eating breakfast at home. That’s one finding from a new National Dairy Council analysis of data from the National Health and Nutrition Examination Survey (NHANES). It calculated that 18% of Americans skip breakfast and another 20% eat it away from home, in restaurants or with takeout. Younger consumers are even more likely to go without breakfast, as 40% of tweens and teens don’t regularly eat breakfast. The “most important meal of the day” lives up to that slogan in terms of nutrition, however: Although we get 17% of daily calories from breakfast, the morning meal accounts for a much higher proportion of nutrient consumption, especially calcium, vitamin D and potassium.

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